Consulting

Sponsorship that renews. Ticketing that sells out. Fan bases that outlive a single season.

RECOMMENDATIONS

Arup and I worked together for the FIFA U17 World Cup 2017, the most successful junior event ever in FIFA history in terms of attendance. There were many challenges, a country not really used to delivering international sporting events, six different state governments, the central government and FIFA as diverse stakeholders who needed to be handled, and really stiff targets on tight budgets. Arup and his marketing team managed to deliver on all counts, and the six National Supporters and eight global partners working with the event were all delighted at the exposure and value they got from the tournament. It was an absolute pleasure working with him and I know that every person on his team would like to come back and repeat the experience as well. Now that counts for even more in my book. I look forward to seeing him do much more in Indian sport.

I enthusiastically recommend Arup Soans. He was a member of my graduate school class at NYU. He impressed me with his intellect, creativity and work ethic. He would be a valued contributor to any organization fortunate enough to have him on staff.

Three ways to work with me

Scoped up front, with a defined end point. Every engagement finishes with something your team can act on rather than a deck that sits in a folder.

2 weeks

Commercial Audit

Who it is for: A league, club, federation or event that is selling tickets and sponsorship but cannot explain why the numbers move.
What happens: I review your ticketing data, sponsorship inventory, pricing and partner servicing, and interview the people actually doing the selling.
What you get: A written plan: what to stop, what to price differently, which inventory is undersold, and the three things to sell next season.

Per season or event

Event Commercial Lead

Who it is for: Organisers delivering a tournament, a league season or a one-off event who need a commercial head, not a consultant.
What happens: I take responsibility for the revenue side — sponsor sales and servicing, ticketing strategy and pricing, match-day revenue, and the team that executes it.
What you get: Signed partners, filled venues, and a commercial operation your own team can run again next year.

Monthly

Advisory Retainer

Who it is for: Founders, federations and team owners building something new in Indian sport.
What happens: Scheduled monthly sessions, plus access in between when a decision cannot wait.
What you get: A second opinion from someone who has done it, and introductions across leagues, broadcast, sponsors and education.

Every engagement starts with a 30-minute call. If I am not the right person for the problem, I will say so and point you to someone who is.

CLIENTS & EMPLOYERS