I help sports organisations fill seats, keep sponsors and build audiences that outlast a single season.
I led marketing for the FIFA U-17 World Cup India 2017 — 1.3 million spectators, still the best-attended edition in the tournament’s history. Today I run INSMA, manage Goa Guardians in the Prime Volleyball League, and build ventures across sports media, education and careers.
What I do
Three ways to work with me. Each one is scoped up front and ends with something you can act on, not a deck that sits in a folder.
Commercial Audit
Two weeks. I go through your ticketing, sponsorship and audience data and hand back a written plan: what to stop, what to price differently, and what to sell next.
Event Commercial Lead
I run the commercial side of a tournament or a season — sponsor sales and servicing, ticketing strategy, match-day revenue, and the team that delivers it.
Advisory Retainer
Monthly access for founders, federations and teams building something new in sport. Strategy when you need it, introductions when they help.
What I’m building
Alongside client work I run and part-own a group of sports ventures. Each one exists because something in the Indian sports industry was missing.
The Indian Sport Management Association — the professional and research body for sport management in India, host of the Asian Association for Sport Management Conference 2027.
Visit →General ManagerGoa GuardiansA Prime Volleyball League franchise. Semi-finalists on debut, and founders of the Guardians Trophy, India’s first U21 tournament for all ten PVL clubs.
Visit →FounderKiteTalks81 long-form interviews with the producers, rights-holders and league builders who shape global sport. Unscripted, unsponsored, free in full.
Visit →FounderSportsCourses.comAn independent catalogue of sports education worldwide — courses, certifications and degrees, linked straight to the provider.
Visit →Sports MarketingGrowthGravyDigital campaigns for the sports and entertainment industry.
Visit →PortfolioSports Business AdvisoryThe wider network — education, careers, media, sustainability, teams and industry communities.
Visit →WORKED WITH
AS FEATURED IN
Eighteen years on the commercial side of sport
I started in ticketing and ended up running the commercial side of tournaments. The FIFA U-17 World Cup India 2017 — 60,000 seats sold in the first 48 hours, 1.3 million spectators by the final — is still the work people ask me about.
Today I am CEO of INSMA, the Indian Sport Management Association, General Manager of Goa Guardians in the Prime Volleyball League, and I teach and interview across the industry: NYU, Jio Institute, Rajasthan Royals, and 81 episodes of KiteTalks.
More about me →Writing
Notes from inside the business of sport — what actually filled the seats, what the numbers looked like afterwards, and what I would do differently.
Working on something commercial in sport?
Tell me what you are trying to sell, fill or fix. Thirty minutes, no pitch. If I am not the right person for it, I will say so and point you to someone who is.