About
"Sports teaches you character, it teaches you to play by the rules, it teaches you to know what it feels like to win and lose – it teaches you about life."
Billie Jean King
Arup Soans is a sports business consultant, mentor, and ecosystem-builder with over 18 years of experience across global events, grassroots initiatives and digital education. From heading marketing for India’s first FIFA World Cup to founding SportsCourses.com and KiteTalks, he has championed the careers of thousands of aspiring sports professionals. An NYU Sports Business alumnus, Arup brings strategic insight, industry access and a commitment to meaningful impact. Whether it’s through summits, fellowships, or sports IPs, his mission remains clear: build a stronger, smarter sports industry from the ground up.