Looking back, “Was it really just an Under 17 World Cup?”
To end this series, I’m going to touch upon few areas and stories that go along with them and in retrospect fit in to what author of Good to Great
Arup Soans
A case study for the ages; filling 60,000 seats in 48 hours!
9 am on October 23rd 2017, 56 hours before semi-final (Brazil vs England) kick-off in Guwahati, FIFA executive: “If this change of venue really happens, this tournament is going to
Uniquely Indian, yet a mascot for the world!
Mascots have been part of World Cup competitions since as early as 1966 with Willy the Lion in England. Along with the Official Emblem and Official Look of the tournament
1.3 million spectators! A Youth World Cup like none other
6 venues, 52 matches and just over 1.4 million seats to be filled across 16 match-days. We always knew India has the numbers but does India have the football audience
Changing a nation’s approach to football, eleven million kids at a time!
Everybody stand up! The Secretary of Sports (Government of India) enters the room seeming busy and uninterested, takes his seat at the head of the table before the rest sit
Money Talks! Changing a Global Federation’s mindset.
“1.5 Million Dollars!?” followed by chuckles in the background. The FIFA executive clears her throat and speaks softer and clearer into the telephone, “So you are saying that you will