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Money Talks! Changing a Global Federation’s mindset.
Changing a nation’s approach to football, eleven million kids at a time.
1.3 million spectators! A Youth World Cup like none other.
Uniquely Indian, yet a mascot for the world.
A case study for the ages; filling 60,000 seats in 48 hours.
Looking back, “Was it really just an Under 17 World Cup?”